Product Code Database
The United Nations World Tourism Organization or UN Tourism (formerly UNWTO) is a specialized agency of the United Nations which promotes responsible, sustainable and universally-accessible tourism. Its headquarters are in Madrid, Spain. Other offices include: a Regional Support Office for Asia and the Pacific in Nara, Japan and a Regional Office for the Middle East in Riyadh, Saudi Arabia.
UN Tourism serves as a global forum for tourism policy and a source of tourism research and knowledge. It encourages tourism competitiveness, innovation, education, investments and digital transformation. The organization also focusses on ethics, culture and social responsibility related to tourism, provides technical cooperation and includes a UN Tourism Academy and statistics work.
The six official languages of UN Tourism are Arabic, Chinese language, English, French, Russian, and Spanish.
Before the outbreak of the COVID-19 pandemic, tourism stood at an all-time high with 1.5 billion international tourist arrivals in 2019, according to the organization's World Tourism Barometer. Against a backdrop of heightened uncertainty, UN Tourism conveyed the Global Tourism Crisis Committee to guide the tourism sector as it faced up to the COVID-19 challenge. A 2021 panel data study using UNWTO datasets showed that the global tourism sector lost approximately 604.8 billion USD under the best-case COVID-19 scenario and over 1.9 trillion USD in the worst-case scenario, underscoring the need for international policy coordination through organizations like the UNWTO. Following a massive 72% drop in international arrivals in 2020 due to the pandemic, travel gradually recovered and attained pre-pandemic levels in 2024 .
From its inception in 1975 until 2023, the UN World Tourism Organization was abbreviated as UNWTO.
Nonmembers are: Australia, Belgium, Belize, Canada, Denmark, Dominica, Estonia, Finland, Grenada, Guyana, Iceland, Ireland, Kiribati, Latvia, Liechtenstein, Luxembourg, the Marshall Islands, Micronesia, Nauru, New Zealand, Norway, Russia, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and the Grenadines, Singapore, Solomon Islands, Somalia, South Sudan, Suriname, Sweden, Tonga, Tuvalu, the United Kingdom and the United States.
Seventeen state members have withdrawn from the organization for different periods in the past including Australia (citing poor value for money), Bahamas (later rejoined), Bahrain (rejoined in 2001), Belgium, Canada (Canada withdrew from the World Tourism Organization when it appointed Robert Mugabe as a leader in 2013), Costa Rica (rejoined in 1995), El Salvador (rejoined in 1993), Grenada, Honduras (rejoined in 2001), Kuwait (rejoined in 2003), Latvia, Malaysia (rejoined in 1991), Myanmar (rejoined in 2012), Panama (rejoined in 1996), Philippines (rejoined in 1991), Qatar (rejoined in 2002), Thailand (rejoined in 1996), United Kingdom and Puerto Rico (as an associate member). The Netherlands Antilles was an associate member before its dissolution.
The United Arab Emirates (UAE) rejoined the organization in May 2013, 26 years after having left UN Tourism.
Additionally, UN Tourism has over 500 affiliate members, including non-governmental entities with specialised interests in tourism, and commercial and non-commercial bodies and associations with activities related to the aims of UN Tourism or falling within its competence.
On 2 April 2022, Russia announced it would leave UN Tourism, and the organization subsequently voted the same day to suspend Russia in response to the Russian invasion of Ukraine.
| Robert Lonati | 1975–1985 |
| Willibald Pahr | 1986–1989 |
| Antonio Enriquez Savignac | 1990–1996 |
| Francesco Frangialli | 1997–2009 |
| Taleb Rifai | 2010–2017 |
| Zurab Pololikashvili | 2018– |
As the host country of UN Tourism's headquarters, Spain has a permanent seat on the Executive Council. Representatives of the associate members and affiliate members participate in Executive Council meetings as observers.
The Organization's latest UN Tourism Visa Openness Report, published in 2016, shows the highest ever percentage of international tourists not requiring a visa to travel - 39% compared with 23% in 2008. (2025). 9789284417384 ISBN 9789284417384 The report concluded that the 30 countries whose citizens were least affected by visa restrictions in 2015 were (based on the data compiled by the UN Tourism, based on information from national official institutions):
| + Least restricted citizens ! Rank ! Country ! Mobility index (out of 215 with no visa weighted by 1, visa on arrival weighted by 0.7, eVisa by 0.5 and traditional visa weighted by 0) | ||
| 1 | , , , , , , | 160 |
| 8 | , , , , | 159 |
| 14 | , , , , , , | 158 |
| 21 | , , | 157 |
| 24 | , | 156 |
| 26 | , , | 155 |
| 29 | , | 154 |
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